My target audience are teenagers, aged 14 to 24. These are the typical ages of people of who listen to Dubstep, which will be the genre of my band. My audience are energetic, they’re a bit crazy. They have a hedonistic attitude. They wear skinny jeans and tee shirts which reveal tattoos. They have modern haircuts, short sides with hair up top. Their drug of choice is weed, this reflects there laid back attitude. They love clubbing and chilling out. They go to Ibiza on holiday where there is a big club scene. They are peaceful people who like companionship. They are entertainers but they are communicating a serious message. They will feature across a number of media platforms. As Dubstep is still an underground scene, they won’t be so easy to find as say big scenes such as rap. They will be found on late night music TV programmes and on Radio 1 dance shows such as the Mary Anne Hobbs Show. They will also have their own You Tube channel.